Social content localization
Create social content for all your locations.
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Scale your social content with powerful collaboration, multi-posting, and localization tools built for the unique needs of franchise systems.
Scale your social content with powerful collaboration, multi-posting, and localization tools built for the unique needs of franchise systems.
Local content drives higher engagement
In today’s crowded social feeds, relevance is the key to standing out. Franify enables franchise systems to create localized content at scale, increasing relevance within each community and significantly boosting engagement. Localized posts routinely see higher performance compared to generic national content.
Syndicate posts via your local social media pages
Franify allows head office to create posts that are automatically localized and published across your network’s Facebook and Instagram pages. This increases relevance for local customers by clearly showing that each post comes from a nearby location in their city or neighborhood.
Include local information in your social posts
Break through the noise by programmatically adding local elements to your social posts such as the location name, city, neighborhood, or phone number. When people see details that connect directly to their community, engagement and relevance rise dramatically.
Create custom groups to tailor your content
Create custom groups of locations based on geography, size, products, language, or any other factors you like. You can create and syndicate social posts tailored to those groups to provide differentiated content across your network.
Insert local hyperlinks to drive local traffic
Automatically insert local hyperlinks into your social posts to direct potential customers to your local webpages. This reduces customer frustration by directing them to the location that is most relevant to them.
National and local content collaboration
Franify has all the tools you need for national messaging and local creativity to work hand in hand. Localized posts from head office complement the content franchisees create, ensuring each page remains active, consistent, and deeply connected to its community.
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